The Essential Guide to Writing Grant Proposals & Getting Grants

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Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications.

In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and legal aspects of marketing pharmaceutical products, examines the consumers and prescribers, and explores successful mar… More >>

Pharmaceutical Marketing: Strategy and Cases

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A report on An Insider’s Guide To Grant Money…. More >>

An Insider’s Guide To Grant Money

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Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn’t mean that consumers in different parts of the world should be satisfied in the same way.

The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand t… More >>

International Marketing: Strategy and Theory

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A report on Making The Grant Process Simple…. More >>

Making The Grant Process Simple

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Newly revised and expanded for 2007 with updated material for this edition, our unique electronic book on CD-ROM has an amazing collection of the finest federal documents and resources on government grants plus assistance programs for small businesses. It even includes a section on getting files and records from government agencies through the Freedom of Information Act (FOIA) and the Privacy Act. Save time and effort by using this comprehensive resource to find gra… More >>

2007 Catalog of Federal Domestic Assistance and Federal Grants: Government Assistance for People and Small Business: Grants, Loans, Aid, Applications, New Programs, FOIA Records, CFDA

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“Consumer Behaviour and Marketing Strategy, European Edition” is the European version of the very successful US text now in it’s seventh edition. The academic rigour, which distinguished this book from its competitors, is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it t… More >>

Consumer Behavior and Marketing Strategy: European Edition

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Contemporary direct marketing and e-commerce companies cannot exist in today’s competitive environment without the use of marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and efficiently. Although databases provide a means to establish and enhance relationships, they can also be used incorrectly, inefficiently, and even unethically. “Optimal Database Marketing” was written to provide the marketing … More >>

Optimal Database Marketing: Strategy, Development, and Data Mining

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Newly revised with completely updated material for this 2006 edition, our unique electronic book on CD-ROM has an amazing collection of the finest federal documents and resources on government grants plus assistance programs for small businesses. It even includes a section on getting files and records from government agencies through the Freedom of Information Act (FOIA) and the Privacy Act. Save time and effort by using this comprehensive resource to find grants, d… More >>

2006 Catalog of Federal Domestic Assistance and Federal Grants: Government Assistance for People and Small Business: Grants, Loans, Aid, Applications, New Programs, FOIA Records, CFDA

Product Description
Newly revised and expanded for 2007 with updated material for this edition, our unique electronic book on two CD-ROMs has an amazing collection of the finest federal documents and resources on government grants plus assistance programs for small businesses. It even includes a section on getting files and records from government agencies through the Freedom of Information Act (FOIA) and the Privacy Act. Save time and effort by using this comprehensive resource to fin… More >>

2007 Guide to Federal Grants and Government Assistance to Small Business: Grants, Loans, Aid, Applications, New Programs, FOIA Records, CFDA, Fully Indexed and Searchable