Product DescriptionThe big dogs of industry spend billions of dollars on advertising and marketing, and most of it gets funneled through ad agencies. Ad agencies have 9 Secrets that generate big results for their clients, 9 vital things they don’t want to share with you that aren’t taught in any marketing classes. Now these [...]

Product DescriptionUpdated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, [...]