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Product Description
Click Here. Add to Shopping Cart. Check Out. This traditional approach to eCommerce works well for low-priced, impulse-oriented, and easy-to-understand products and services. However, it doesn’t work for companies selling complicated big-ticket products and services. For big-ticket sales ranging from $2,000 to $2.5 million, the add-to-shopping cart, click-here-to-check-out approach just doesn’t make sense. If you’ve been frustrated trying to force a square peg… More >>

Big Ticket Ecommerce: How To Sell High-Priced Products And Services Using The Internet

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Product Description
Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.

Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine o… More >>

Internet Marketing: a practical approach

Do I have to use quickbooks for my accounting? Will an accountant be mad if I use something like: freshbooks.com or blinksale.com to do my small business accounting? I have one person and less than 25 clients. I don’t see the need in using an over complicated piece of account software.

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How can a small business ever hope to compete with a large corporation? Like the mythical battle where David took down Goliath, the author provides small business owners with very practical weapons they need to effectively compete with big business. No matter what your familiarity with the subject, Geskey provides a comprehensive study presented in simple layman’s terms into how small business owners can increase their Share of Market by increasing their “Share o… More >>

David vs. Goliath: Guerilla Media Buying for Small Business, A New Way to Win

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Few people spend more time applying social media marketing principles than Jim Tobin, Lisa Braziel and Ignite Social Media. While some companies are still trying to understand social media, Jim and Ignite work exclusively on social media marketing with national brands. For the first time, they have shown how everyday social principles can inform leading social media marketing campaigns. Social Media is a Cocktail Party is an essential read for any marketer lookin… More >>

Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing

Hello Everyone,
I recently opened a software consulting company and I believe that having an MBA degree will help to grow my software busines. Can I deduct my MBA tuition (approx $45k per year for top 5 schools) as a business (S-Corp) expense? If not, are there any alternative way to expense the MBA tuition. I have seen many conflictive posting on the internet regarding this question. Please share your insights.
Regards

If you are looking for a small business marketing idea then you definitely need to consider using car magnets for yourself, your employees, and anyone else that would be willing to advertise for you. This particular method works wonderfully especially when used in conjunction with email marketing and other types of marketing. For example, all you need for this type of marketing is to simply have some magnets made with your company’s logo and web address. You don’t want to have too much information on the magnet because people driving down the road can’t remember that much information. You may choose to add a phone number, but one of the best options is to have a short and easy to remember web address that people can see and remember. Doing this will ensure that more people will be able to remember your company and locate you on the web.

When you consider how many people you pass on the road each day and multiply that by the amount of people that pass your employees and content clients then you will realize how many people you an basically advertise to without spending any extra money. Begin using this method of advertising and in no time you will see the number of sales increase.

If you don’t see your sales increase with this method of advertising then you are doing something wrong. It could be because the magnet is difficult to see or the web address is too hard to remember. Another problem could be that it is not in an easy to see place on the vehicle. Consider these potential problems and work to correct them. This is a very affordable method to market your small business. Similarly, if you are marketing you business through email marketing you will find that using the magnets to market your business is a great complement and since both of these are effective ways to advertise your business and they are both very affordable. Small businesses with low budgets will find these methods to work very well despite not costing much at all.

When you begin using these methods don’t be surprised if your business truly takes off more than you had imagined. It has been proven that email marketing works better than many other forms of marketing that are more expensive and stressful to use. So, using these two methods may be quite affordable and easy to use, but they are both likely to help you make the sales you need.

Product Description
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company’s foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strat… More >>

3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success