The Ultimate Super Marketing, Success Principles and Inner Game for Small Business Software Web Biz 3 Course + Resource Guide

Product DescriptionAuthored by leading marketing scholars, the book addresses questions of critical enduring importance to marketing: Does marketing influence firm value or firm performance? Does marketing contribute to the development and maintenance of intangible assets such as consumers, brands, and knowledge? How can marketing contribute to greater firm efficiency? Can a firm’s marketing capabilities become [...]