Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority
Product Description
Today’s richest market is the New Customer Majority-middle-aged and older adults who make up the biggest percentage of the buying public. Never before have adults 40 years and older been in the majority. Understanding this population and persuasively selling to it require a new kind of marketing research arsenal. In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, de… More >>
Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority
March 19, 2010
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Posted by Brian

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