Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority
March 19, 2010
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Posted by Brian
Product Description
Today’s richest market is the New Customer Majority-middle-aged and older adults who make up the biggest percentage of the buying public. Never before have adults 40 years and older been in the majority. Understanding this population and persuasively selling to it require a new kind of marketing research arsenal. In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, de… More >>
Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority
Categories: Small Business Marketing Strategies
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Tags: Ageless, Customer, Hearts, Majority, Marketing, Minds, Reaching, Strategies
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I can’t figure out what the book was saying
Rating: 1 / 5
A book that I keep referring to. Very well written. My only criticism, I would have liked to have seen more real world cases or examples.
Rating: 5 / 5
I have recently read quite a few books on marketing to the “new senior” market. This is the best. It is centered on good marketing and business principles and provides factual information and sound research to support the key ideas. I ordinarily don’t write in books, but this one had so many good ideas that I wanted to easily find, that, after a chapter or two, I picked up a pencil turned this into an idea workbook.
Rating: 5 / 5
David Wolfe has written a rich and brilliant work, one that the reader will want to spend time with. I found that reading it was much like eating one of those ripe Washington State pears featured in Harry & David’s Fruit-of-the-Month-Club – so succulent and delicious that one wants to extend the experience, savoring each spoonful. Far from theoretical, the book contains practical advice and applications for anyone who seeks deeper understanding of the human motivations (and how to trigger them) for forming relationships with products, brands, companies – and other people. Accepted principles of human development are combined with knowledge from the behavioral sciences and the emerging learning from neuroscience, like tiles in a mosaic, to provide a clear picture of why customers act like they do as they pass through stages of a lifetime. Read it and share it.
Rating: 5 / 5
As people age, their buying preferences, priorities and behaviors change dramtically. Ageless Marketing is the only book that addresses this phenomenon — and brilliantly. It is a must-read for anyone intereted in builiding a relationship with this large and lucrative market. I predict it will become a marketing classic.
Rating: 5 / 5