Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses
January 26, 2010
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Posted by Brian
Product Description
Thousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many are done in by the big box and Internet retailers who crush competition with low prices and convenience. But smaller retail stores and service providers have distinct competitive advantages: They are local. They can connect on a personal level with customers in a way the big guys can’t. And they can add immense value to the customer experience. To capitalize… More >>
Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses
Categories: Small Business Marketing
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Tags: Beat, Boys, Building, Businesses, Buzz, Marketing, Mouth, Small, Word
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Written from a “How to” standpoint. Very easy to read. A good book to leverage the strengths of your small business. I found great insight into customer service, customer retention, “building buzz in the market place”, and branding. Very good from a retail sales standpoint. I recommend for small business owners.
Rating: 4 / 5
A must-have guidebook for retail-based businesses! O’Leary and Sheehan will teach you how to find out who your customers are, then teach you how to not only keep them as satisfied customers, but turn them into “evangelists” for your brand/business — and they do it in an easy-to-understand, entertaining manner. A great read!
Rating: 5 / 5
What do you get when you combine an experienced retail advertising expert and a journalism professor? One of the best “how to”s on successful business building ideas for retail businesses of all sizes. They have written a comprehensive guide, filled with a virtual plethora of proven marketing programs and ideas for retailers. This is a book that a successful retailer will keep on hand, and refer back to on a regular basis – if they want to succeed!
Rating: 4 / 5
A thorough handbook on how to build buzz for small businesses. This book helps make the case for how a small business can and should be competitive in the marketplace. It doesn’t sugar coat the realities and gives very effective advice and direction to small business owners. Also think it would be a very helpful read to anyone thinking about opening a small business or franchise to get the ideas swirling on how to make the biggest bang for your buck!
Rating: 5 / 5
I have been looking for years to gain a competitive advantage. This book brings an insightful and easy process for developing productive ideas for any small business. I cannot recommend this book enough. The authors’ experience in the real marketplace will give your business an edge on the competition.
Rating: 5 / 5