Product Description
Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications.

In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and legal aspects of marketing pharmaceutical products, examines the consumers and prescribers, and explores successful mar… More >>

Pharmaceutical Marketing: Strategy and Cases

Product Description
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn’t mean that consumers in different parts of the world should be satisfied in the same way.

The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand t… More >>

International Marketing: Strategy and Theory

Product Description
“Consumer Behaviour and Marketing Strategy, European Edition” is the European version of the very successful US text now in it’s seventh edition. The academic rigour, which distinguished this book from its competitors, is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it t… More >>

Consumer Behavior and Marketing Strategy: European Edition

Product Description
Contemporary direct marketing and e-commerce companies cannot exist in today’s competitive environment without the use of marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and efficiently. Although databases provide a means to establish and enhance relationships, they can also be used incorrectly, inefficiently, and even unethically. “Optimal Database Marketing” was written to provide the marketing … More >>

Optimal Database Marketing: Strategy, Development, and Data Mining

Product Description
In this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you’ll learn how to ask for business, attract and keep clients, partner with other lawyers, build a virtual law firm, use technology in client development, brand your law firm and much more…. More >>

How to Capture and Keep Clients: Marketing Strategies for Lawyers

• ISBN13: 9780750656757
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Product Description
The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book.

As in previous editions, ‘Marketing Strategy’ strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between peo… More >>

Marketing Strategy, Third Edition

• ISBN13: 9780762742400
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Shirley Frazier started out with a home-based business creating gift baskets. Through hard work and determination, she has transformed herself into the paragon of entrepreneurial success.”Marketing Strategies for the Home-Based Business” presents Frazier’s tried and tested methods of applying non-traditional strategies on a local basis to produce the groundswell and word-of-mouth reputation that all new business ventures need. It covers everything you’ll ever need t… More >>

Marketing Strategies for the Home-Based Business: Solutions You Can Use Today

Product Description
Deploy marketing dollars more efficiently In today’s take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMAEs interconnecting components. Using cutting-edge research and examples drawn from today’s business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you… More >>

The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy

Product Description
This is a practical guide to the mysteries of marketing home care services. It will help existing Home Care Agencies both large and samll, and anyone who are starting a new Home Care Agency to obtain economic growth,security for employees and improve the quality of life for the Clients of the Agency. You will learn :
1) How to increase your income and expand your market
2) How to tap-into the medical community
3) Who to market for business
… More >>

Marketing Strategies for Home Care Agencies, Hospice Providers or Sitter and Elder Care Agencies

Product Description
A wizard at promoting his own work shares with other writers the aggressive guerrilla tactics needed for winning in today’s highly competitive marketplace. The book details the skills and strategies writers must master to sell themselves and their work, from researching the marketplace to becoming lecturers, teachers, and experts in a particular field, to networking with editors and publishers, pitching to radio and television producers, and exploring the Internet. … More >>

Marketing Strategies for Writers