Product Description
Marketing Trends – 38 min
People Buy Real Estate When They See Others Buying – 17 min
Traditional Realty Advertising That Won’t Sell – 9 min
Speak To Your Market Segments – 4 min
Use Your Media Budget Wisely – 10 min
Know What Works In Real Time – 5 min
Tell A Good Story – 10 min
Know Who’s Hot And Hit Them Fast – 8 min
Look Beyond Traditional Sales Teams – 14 min
Women Make The Purchase Decisions – 4 min
Overview And Summary – 20 min… More >>

It’s Not the Market, It’s Your Marketing: Sales and Marketing Strategies for Real Estate Developers

Product Description
Marketing Trends – 38 min
People Buy Real Estate When They See Others Buying – 17 min
Traditional Realty Advertising That Won’t Sell – 9 min
Speak To Your Market Segments – 4 min
Use Your Media Budget Wisely – 10 min
Know What Works In Real Time – 5 min
Tell A Good Story – 10 min
Know Who’s Hot And Hit Them Fast – 8 min
Look Beyond Traditional Sales Teams – 14 min
Women Make The Purchase Decisions – 4 min
Overview And Summary – 20 min… More >>

It’s Not the Market, It’s Your Marketing: Sales and Marketing Strategies for Real Estate Developers

Product Description
This book provides a clear practical introduction to shareholder value analysis for the marketing professional.  It gives them the tools to develop the marketing strategies that will create the most value for business.  For top management and CFOs the book explains how marketing generates shareholder value.  It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies.
The original essenc… More >>

Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

Product Description
Today’s richest market is the New Customer Majority-middle-aged and older adults who make up the biggest percentage of the buying public. Never before have adults 40 years and older been in the majority. Understanding this population and persuasively selling to it require a new kind of marketing research arsenal. In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, de… More >>

Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority

Product Description
Authored by leading marketing scholars, the book addresses questions of critical enduring importance to marketing: Does marketing influence firm value or firm performance? Does marketing contribute to the development and maintenance of intangible assets such as consumers, brands, and knowledge? How can marketing contribute to greater firm efficiency? Can a firm’s marketing capabilities become a source of value? Offering a diverse set of approaches from stock re… More >>

Assessing Marketing Strategy Performance

Product Description
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.

Alongside ‘Relationship Marketing: bringing quality, customer service and marketing together’ and ‘Relationship Marketing for Competitive Advantage: winning and keeping customers’ this new title provides readers with insights into marketing in the 21st century.

Major addit… More >>

Relationship Marketing: Strategy and Implementation

Product Description
In these days of dwindling public funds and growing public needs, socially responsible not-for-profit organizations are more important than ever. While the staff and board members of such organizations are long on good will, they are often short on know-how about ways in which to achieve their goals. Marketing Strategies for Nonprofit Organizations is a practical, easy to read guide to marketing strategy for the nonprofit organization. Written for the student and th… More >>

Marketing Strategies for Nonprofit Organizations

Product Description
This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as Yahoo, IBM, Cisco, Nokia, Samsung, and eBay to c… More >>

Successful Marketing Strategy for High-Tech Firms

Product Description
Illuminates the ‘centaur,’ showing what today’s customers can do, what they’re choosing to do, how they’re evolving, and where they’re headed. Discover how to respond today and begin optimizing your entire organization to serve tomorrow’s fastest growing markets and most valuable customers…. More >>

Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

Product Description
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link … More >>

Consumer Behavior: Building Marketing Strategy, 9/e,