Convergence Marketing: Strategies for Reaching the New Hybrid Consumer
February 2, 2010 | Posted by 
Product Description
Illuminates the ‘centaur,’ showing what today’s customers can do, what they’re choosing to do, how they’re evolving, and where they’re headed. Discover how to respond today and begin optimizing your entire organization to serve tomorrow’s fastest growing markets and most valuable customers…. More >>
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer
Categories: Small Business Marketing Strategies | 
Tags: Consumer, Convergence, Hybrid, Marketing, Reaching, Strategies | 
1 Comment »
An “After The Dust Has Settled” realistic and compelling read on exactly how we all use the web, and several terrific examples of how real businesses – pure play web and brick & mortar – connect. The research, examples, and questions as to how to apply this methodology to every business’ day-to-day operations is invaluable for anybody seeking to reach the Centaur in all of us.
Rating: 4 / 5