Comments on: e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online http://smallbusinessmarketingstrategy.org/e-riches-2-0-next-generation-marketing-strategies-for-making-millions-online/ Mon, 12 Jul 2010 14:55:00 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Yusuf http://smallbusinessmarketingstrategy.org/e-riches-2-0-next-generation-marketing-strategies-for-making-millions-online/comment-page-1/#comment-50 Yusuf Fri, 06 Nov 2009 01:16:02 +0000 http://smallbusinessmarketingstrategy.org/e-riches-2-0-next-generation-marketing-strategies-for-making-millions-online/#comment-50 This book is ambitious in it's scope and pulls it off. It's perfect for the new internet marketer because it touches nearly every aspect of how money is made online. It's organized in such a way that it can serve as a quick reference for certain areas like running teleseminars or affiliate marketing or a dozen other areas. If you know you need to be making money online but don't know where to start, pick up this book for ideas and getting a survey of the landscape. You'll also get an up to date toolkit, listing the resources that the pros use. If you are already doing stuff online, this book can still be a useful resource unless you are razor focused in one area. In that case you're better off getting a specialty book or course in your area of interest. Rating: 4 / 5 This book is ambitious in it’s scope and pulls it off. It’s perfect for the new internet marketer because it touches nearly every aspect of how money is made online. It’s organized in such a way that it can serve as a quick reference for certain areas like running teleseminars or affiliate marketing or a dozen other areas. If you know you need to be making money online but don’t know where to start, pick up this book for ideas and getting a survey of the landscape. You’ll also get an up to date toolkit, listing the resources that the pros use. If you are already doing stuff online, this book can still be a useful resource unless you are razor focused in one area. In that case you’re better off getting a specialty book or course in your area of interest.
Rating: 4 / 5

]]> By: Jeffrey G. Barlo http://smallbusinessmarketingstrategy.org/e-riches-2-0-next-generation-marketing-strategies-for-making-millions-online/comment-page-1/#comment-49 Jeffrey G. Barlo Fri, 06 Nov 2009 00:20:20 +0000 http://smallbusinessmarketingstrategy.org/e-riches-2-0-next-generation-marketing-strategies-for-making-millions-online/#comment-49 e-Riches 2.0 discusses "Next Generation Marketing Strategies for Making Millions Online." While there is no guarantee of such stunning success, the author, Scott Fox, has credentials which suggest that he certainly knows his e-business. Fox has written a previously successful work, Internet Riches, and advises noted individuals and corporations. e-Riches 2.0 concentrates upon the use of Web 2.0 interactive social applications and techniques to market oneself and one's products. The work should be broadly useful to a number of audiences. All of us are, as Fox shows, increasingly the targets of on-line commercial campaigns. This work could well be the only introduction necessary to understand the technology and the motivations of such campaigns. I felt that e-Riches 2.0 exposed me to a great deal of useful information and I intend to adapt some of its techniques to our own operations at the Berglund Center. <br />For full review, see: Interface, Berglund Center for Internet Studies. Rating: 4 / 5 e-Riches 2.0 discusses “Next Generation Marketing Strategies for Making Millions Online.” While there is no guarantee of such stunning success, the author, Scott Fox, has credentials which suggest that he certainly knows his e-business. Fox has written a previously successful work, Internet Riches, and advises noted individuals and corporations. e-Riches 2.0 concentrates upon the use of Web 2.0 interactive social applications and techniques to market oneself and one’s products. The work should be broadly useful to a number of audiences. All of us are, as Fox shows, increasingly the targets of on-line commercial campaigns. This work could well be the only introduction necessary to understand the technology and the motivations of such campaigns. I felt that e-Riches 2.0 exposed me to a great deal of useful information and I intend to adapt some of its techniques to our own operations at the Berglund Center.

For full review, see: Interface, Berglund Center for Internet Studies.
Rating: 4 / 5

]]> By: book reviewer http://smallbusinessmarketingstrategy.org/e-riches-2-0-next-generation-marketing-strategies-for-making-millions-online/comment-page-1/#comment-48 book reviewer Thu, 05 Nov 2009 21:40:56 +0000 http://smallbusinessmarketingstrategy.org/e-riches-2-0-next-generation-marketing-strategies-for-making-millions-online/#comment-48 this book is not as accessable as his first book it's denser and dryer. not at all an easy read. i do suggest his first book-"internet riches" it's both informative and helpful and well worth the money. Rating: 2 / 5 this book is not as accessable as his first book it’s denser and dryer. not at all an easy read. i do suggest his first book-”internet riches” it’s both informative and helpful and well worth the money.
Rating: 2 / 5

]]> By: Jeff Lippincott http://smallbusinessmarketingstrategy.org/e-riches-2-0-next-generation-marketing-strategies-for-making-millions-online/comment-page-1/#comment-47 Jeff Lippincott Thu, 05 Nov 2009 20:20:43 +0000 http://smallbusinessmarketingstrategy.org/e-riches-2-0-next-generation-marketing-strategies-for-making-millions-online/#comment-47 <br />Nothing special here. Seemed like just a rehash of material so many have written about regarding Internet Marketing (IM) in current times. The book is fairly well written, it's full length, and includes the following eight chapters: <br /> <br />1. 21st century marketing: How the rules have changed <br />2. Email: Your #1 sales opportunity <br />3. Social media marketing success strategies <br />4. Attracting customers with blogs and microblogs <br />5. New online PR & promotion tools <br />6. Profiting from online broadcasting <br />7. PPC keyword & affiliate program ad strategies <br />8. Your winning online marketing strategy <br /> <br />I don't think we needed to hear about PR, SEO, email publishing strategies, PPC, or affiliate program advertising. For the most part these things are not really effective, worth much, or something to talk about when trying to be helpful to a reader who wants to become adept at IM. IM is all about building an online presence or platform for its creator. It's all about building credibility and being recognized as an authority. These things I just mentioned don't do much for that. <br /> <br />If you want to become savvy with IM, then focus on writing ebooks, books, and articles to build credibility and have something to sell. Focus on building a simple but good Web site as your online headquarters. And use blogs and microblogs to to let people (& the search engines) know about your Web site (headquarters), ebooks, books, articles, programs, seminars, and workshops. It takes time to write. It takes time to build Web sites and post your articles and blog entries. But this is what IM is all about. And much of this is covered in the instant book. 4 stars! <br /> <br />PS. If you are looking for two really good books on this topic, then I highly recommend you take a look at The Social Media Bible: Tactics, Tools, and Strategies for Business Success, and Social Media Marketing: An Hour a Day. Rating: 4 / 5 Nothing special here. Seemed like just a rehash of material so many have written about regarding Internet Marketing (IM) in current times. The book is fairly well written, it’s full length, and includes the following eight chapters:

1. 21st century marketing: How the rules have changed

2. Email: Your #1 sales opportunity

3. Social media marketing success strategies

4. Attracting customers with blogs and microblogs

5. New online PR & promotion tools

6. Profiting from online broadcasting

7. PPC keyword & affiliate program ad strategies

8. Your winning online marketing strategy

I don’t think we needed to hear about PR, SEO, email publishing strategies, PPC, or affiliate program advertising. For the most part these things are not really effective, worth much, or something to talk about when trying to be helpful to a reader who wants to become adept at IM. IM is all about building an online presence or platform for its creator. It’s all about building credibility and being recognized as an authority. These things I just mentioned don’t do much for that.

If you want to become savvy with IM, then focus on writing ebooks, books, and articles to build credibility and have something to sell. Focus on building a simple but good Web site as your online headquarters. And use blogs and microblogs to to let people (& the search engines) know about your Web site (headquarters), ebooks, books, articles, programs, seminars, and workshops. It takes time to write. It takes time to build Web sites and post your articles and blog entries. But this is what IM is all about. And much of this is covered in the instant book. 4 stars!

PS. If you are looking for two really good books on this topic, then I highly recommend you take a look at The Social Media Bible: Tactics, Tools, and Strategies for Business Success, and Social Media Marketing: An Hour a Day.
Rating: 4 / 5

]]> By: K. David Griessmann http://smallbusinessmarketingstrategy.org/e-riches-2-0-next-generation-marketing-strategies-for-making-millions-online/comment-page-1/#comment-46 K. David Griessmann Thu, 05 Nov 2009 17:55:50 +0000 http://smallbusinessmarketingstrategy.org/e-riches-2-0-next-generation-marketing-strategies-for-making-millions-online/#comment-46 060209: I flew through this book learning different ways to market on the internet but once I signed up for his free newsletter I noticed that within 24 hours I had a 100% increase in email (that is named after a potted meat) sitting in my email box. <br /> <br />The book is still worth the read! <br /> <br />060509: I received an email from the author assuring me any increase in email (that is named after a potted meat) was an unfortunate coincidence and thanking me for his review. <br /> <br />So I stand by my review of the book but take back the comment on increase in email (that is named after a potted meat)! Rating: 3 / 5 060209: I flew through this book learning different ways to market on the internet but once I signed up for his free newsletter I noticed that within 24 hours I had a 100% increase in email (that is named after a potted meat) sitting in my email box.

The book is still worth the read!

060509: I received an email from the author assuring me any increase in email (that is named after a potted meat) was an unfortunate coincidence and thanking me for his review.

So I stand by my review of the book but take back the comment on increase in email (that is named after a potted meat)!
Rating: 3 / 5

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