First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing
November 23, 2009
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Posted by Brian
- ISBN13: 9781598582918
- Condition: USED – VERY GOOD
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Product Description
“First, Best, or Different is one of those exceptional books that changes the way you think about marketing and entrepreneurs. I highly recommend this book.” Manny Fernandez, Chairman Emeritus, Gartner Inc. Innovative Marketing and Sales Strategies for Niche Markets Are you an entrepreneur, small business owner, or corporate marketing executive with questions like these? . What viral marketing methods are most successful? . What direct mail marketing tactics… More >>
First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing
Categories: Small Business Marketing
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Tags: About, Best, Different, Entrepreneur, Every, First, Know, Marketing, Needs, Niche.
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As an owner of a small business, Jackson’s message about selling with integrity and trust really hit home with me. Successful niche marketing clearly requires a candid dialog between the customer and the entrepreneur. As the book says, it is all about the customer and not me
Rating: 5 / 5
Entrepreneurs constantly struggle with getting the business mix right. In a wired world, product and company information is available at the click of a mouse, so it’s no longer enough just to have a great product. Now, in order to stand out, you need to be, as John Bradley Jackson says, “First, Best, or Different.” But how?
In his excellent book, Bradley shows us how. But this is not some MBA Professor’s theory. Instead Jackson lays out an action plan for success from the identification of markets all they way through to effective marketing and promotional strategies.
If you already have a great product, congratulations! But to really prosper, check out the action plans contained in this book. You’ll be glad that you did.
Rating: 5 / 5
I wish I had this book while I was getting my Business Administration degree in Marketing. If you are a business student or instructor, it is an ideal supplement to any business course: entrepreneurship, management, marketing & sales, business ethics, etc. Or if you are a small business owner or employee, First, Best, or Different can be a valuable addition to your library as it delivers one of the clearest and most straightforward methods to creating and achieving your company’s goals without having to read through excess waste.
Specific information pours from page to page and is so well organized into concise chapters, one could use the book as a quick reference manual. The “to do” list at the end of each section adds value by motivating the reader to take initiative and apply what the author presents in each chapter. Highly recommended and well worth its reasonable price.
Rating: 5 / 5
First, Best, or Different is the best book that will changes the way you think about marketing. This is not just for marketers or entrepreneurs but for every business man who want to be the first, best, or be really different amongs your competitors. This book gives you real world example to guide you to be just that.
Affordable price makes it even more valuable when you compare the price to some business books that are easily over $150. First, Best, of Different have answers to all your marketing questions. I highly recommend this book to everyone.
Rating: 5 / 5
I bought this book for one class, but soon realized that it was able to guide me through all of my Entrepreneurship classes. Not only did it help me in completing my academic education, this book has helped me develop my skills as a true Entrepreneur. I would greatly recommend this book to anyone who is looking to be a successful Entrepreneur or who wants a truly interesting read. This book is the best book I read in my academic career and I look forward to using it in all of my future endeavors!
Rating: 5 / 5