International Marketing Strategy: Analysis, Development and Implementation
Product Description
The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy developm… More >>
International Marketing Strategy: Analysis, Development and Implementation
January 8, 2010
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Posted by Brian


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The item was in the same condition as it was advertised. and arrived in the timeframe mentioned for the shipping. I am very satisfied with my purchase.
Rating: 5 / 5