Internet Marketing for Your Tourism Business: Proven Techniques for Promoting Tourist-Based Businesses over the Internet
December 8, 2009
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Posted by Brian
Product Description
The number of people turning to the Interne for vacation and travel planning has increased more than 300 percent over the past four years and that explosive growth continues today. Consumer spending in the online travel industry is expected to climb to $30 billion by 2001! That’s why tourism businesses have flocked to the Internet in record numbers. But as many soon find out, it’s not enough to just put up a web site. You must know how to attract tourists to… More >>
Categories: Internet Marketing
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Tags: Business, Businesses, Internet, Marketing, over, Promoting, Proven, Techniques, Tourism, TouristBased
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I have really enjoyed this book. It is chock full of ideas for anyone wanting to jumpstart or improve their online business success. This is a book you can reference like a manual because it has so much to offer. The author is obviously knowledgable and her writing style is not complicated.
Rating: 4 / 5
This is an excellent book for hotel and travel managers as it contains tons of useful information and practical advice. Wheather you have an inhouse webmaster or are outsourcing the task (like I do), it will help you market better on the internet. I read it along with Heads In Beds-Hospitality and Tourism Marketing, and have improved my marketing activities ever since. Now I’m annoying my colleagues by telling them to read both. But those who did were grateful. A must read.
Rating: 5 / 5
Our family is opening a modest Inn in Bangkok, Thailand later this year, so I decided to purchase this book after reading all the rave reviews. I started browsing through this book today and boy am I impressed! The title of this book seemed rather generic at first, but it more or less covered everything I wanted to know about how to market for my inn on the WWW.
Topics that were of most interest to me included: increasing hits for your site on popular search engines, tips for creating great websites, how to issue press releases and how to get listed on pertinent directories.
The author obviously put in ALOT of research before putting pen to paper to write this book. The recommended websites alone (at the end of each chapter) are well worth the money spent. My only complaint is that many of the recommended links are outdated or broken – but this is by no means the fault of the author… A must buy!
Rating: 5 / 5
I am in the process of starting my own specialized tour business and brought this book out of hibernation for review. I had purchased it a couple years ago and it has just been marking time.
The author has done a superb job of guiding someone through the minefield of travel marketing — and her advice still holds up to date.
I’m sure someone can find fault with not being ‘up to date’ since 9/11, yet this is flawless strategy that one only needs to update by adding a Google Adwords program, and possibly some eBay listings.
Reminds me of buying a mint 5 year old Porsche, which still offers all the amenities, yet one could upgrade the sound system if you wanted.
If you are going into the travel business, or almost any business for that matter, this is a classic that you can use and adjust accordingly to fit your niche.
Well worth it.
Rating: 5 / 5
This book is incredible. I am a bed and breakfast operator and I wanted to have a serious online presence, but didn’t know how. I searched was looking for an Internet marketing book and was astonished when I found this book which was written specifically for my industry. This book is fantastic and was just the tool that I needed to begin implementing my online marketing strategy. I would recommend this book to all Tourism operators who have an online presence, or are considering going online.
Rating: 5 / 5