Comments on: Marketing Strategies for Nonprofit Organizations http://smallbusinessmarketingstrategy.org/marketing-strategies-for-nonprofit-organizations/ Sat, 31 Jul 2010 15:14:42 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: dqb http://smallbusinessmarketingstrategy.org/marketing-strategies-for-nonprofit-organizations/comment-page-1/#comment-623 dqb Fri, 12 Feb 2010 13:51:54 +0000 http://smallbusinessmarketingstrategy.org/marketing-strategies-for-nonprofit-organizations/#comment-623 I read this book as part of an assignment for my graduate program and felt that it was by far the most valuable resource. It was straight forward and read fairly easy. The information I learned from this book helped me to solve some problems and gave me great ideas and additional resources to use. <br /> <br />Chapter 1: Nonprofit Marketing: An Overview <br />what is marketing? What is "nonprofit" marketing (NPM)? <br />Wants vs Needs <br />Attitudes towards nonprofit marketing <br />The 4 Ps in NPM <br />...and more <br /> <br />Chapter 2: Developing a Strategy: Strategic Planning and the Marketing Function <br />-Strategic planning (long, short range planning) <br />-Who is a nonprofit planner? <br />-ingredients of the planning process <br />...and more <br /> <br />Chapter 3: Knowing Your Customer <br />Chapter 4: Environmental and Internal Analyses in marketing <br />chapter 5: Knowing Your Market: Marketing Research in the Nonprofit <br />chapter 6: Products and Services: the Market Driven Organization <br />Chapter 7: Marketing Planning and Programs <br />Chapter 8: Marketing communications <br /> <br />Again, it is a well-thought out book with solutions to common problems and clear explanations. This book is intended for any person, experienced or not, in the area marketing. I used it for a paper on the role of marketing in adult education programs. Rating: 5 / 5 I read this book as part of an assignment for my graduate program and felt that it was by far the most valuable resource. It was straight forward and read fairly easy. The information I learned from this book helped me to solve some problems and gave me great ideas and additional resources to use.

Chapter 1: Nonprofit Marketing: An Overview

what is marketing? What is “nonprofit” marketing (NPM)?

Wants vs Needs

Attitudes towards nonprofit marketing

The 4 Ps in NPM

…and more

Chapter 2: Developing a Strategy: Strategic Planning and the Marketing Function

-Strategic planning (long, short range planning)

-Who is a nonprofit planner?

-ingredients of the planning process

…and more

Chapter 3: Knowing Your Customer

Chapter 4: Environmental and Internal Analyses in marketing

chapter 5: Knowing Your Market: Marketing Research in the Nonprofit

chapter 6: Products and Services: the Market Driven Organization

Chapter 7: Marketing Planning and Programs

Chapter 8: Marketing communications

Again, it is a well-thought out book with solutions to common problems and clear explanations. This book is intended for any person, experienced or not, in the area marketing. I used it for a paper on the role of marketing in adult education programs.
Rating: 5 / 5

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