Marketing Strategies for Writers
April 28, 2010
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Posted by Brian
Product Description
A wizard at promoting his own work shares with other writers the aggressive guerrilla tactics needed for winning in today’s highly competitive marketplace. The book details the skills and strategies writers must master to sell themselves and their work, from researching the marketplace to becoming lecturers, teachers, and experts in a particular field, to networking with editors and publishers, pitching to radio and television producers, and exploring the Internet. … More >>
Categories: Small Business Marketing Strategies
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Tags: Marketing, Strategies, Writers
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As the director of the Writer’s Business Academy, and a radio talkshow host who interviews writers and experts who can help authors and writers create stronger and more profitable writing businesses, it’s refreshing to find a book that cuts through the fat and fluff and gets right to the heart of how to market yourself, your writing business and your book.
Author Michael Sedge walks the new writer through the bewildering maze of what he calls “guerilla marketing strategies”- and he makes each concept simple and easy enough for the beginner, while providing valuable out of the box strategies that will make even an experienced writer sit up and take notice of.
For example his rather brilliant strategy to get a book contract with the Discovery Channel was an eye-opener, as were his ideas on querying editors.
Although you might not agree with – or be brave enough to try – all of his ideas and strategies, this book is a must-read if you want to learn some solid and highly effective ways of standing out from the crowd and making more sales from your next book.
It’s going on the reading list at the Writer’s Business Academy as a “must read” marketing book – and if you’re a writer or author who wants to learn how to successfully build and market writing business in at least three different ways… get this book.
Rating: 5 / 5
Writing is a business and without understanding how to use traditional business techniques, you won’t make a dime with your writing. Sedge takes readers through the process of understanding who their potential clients are and how to sell ideas to publishers so they can make a good living writing from home.
Rating: 4 / 5
This is a super book. I work with writers every day- and this is the book I tell them to go buy. Every new writer needs this book. Congratulations- this book is fun and gives writers the information they need to know in today’s marketplace. …
Rating: 4 / 5
I’ve ordered a number of writer-writing related books, and have found some of them to be overly formal, overly simple, outdated, and just all around uninspiring. But this book was very useful and had me making notes and sticking post-its and thinking of little schemes of my own. His instructions were clear and easy to understand and were written with tension and rhythm so they read more like a story than “step by step, boring”. I liked that! I also enjoyed his vivacity – you could tell he was an original thinker, a schemer kind of marketing person, which is what you need to be in today’s market (no matter what you’re selling). The tips he gave, or stories he told illustrating those tips, almost made me wish he didn’t tell; they were so good and useful, I almost didn’t want everyone to have access to them! However, there was plenty of room for your own interpretation and creation in the suggested ideas, it was more of a philosophy (concretely demonstrated) than a step by step guide, as I said. I want to say, “Thank you” to Michael Sedge for the book – great for anyone in marketing, not just writers (and we are all in marketing nowadays, or need to be) If you are a writer who wants to sell your work and grow your business,with style- then this book will suit you.
Rating: 5 / 5
Writers who want to assure success have to be even more aggressive in today’s competitive market: this uncovers some tactics not mentioned in other books; from how to create a winning professional appearance and using networking to establish publisher contacts to breaking into difficult markets and self-agenting. An important guide for any would-be author.
Rating: 5 / 5