Marketing Strategy and Uncertainty
December 14, 2009 | Posted by 
Product Description
This unique book develops a rigorous integrated theory of marketing under uncertainty. Cutting across traditional functional boundaries, the author develops behaviorally rich and empirically implementable solutions to previously neglected strategic problems, including: * coordinating marketing policy in a multiperiod framework under uncertainty * choosing optimal policy when the data contain measurement error * designing new products when consumers have het… More >>
Marketing Strategy and Uncertainty
Categories: Small Business Marketing Strategies | 
Tags: Marketing, Strategy, Uncertainty | 
4 Comments »
Excelent book! Jaqpal came to a well balanced blend of applied Microeconomic theory and Marketing concepts. Easy reading without loosing math rigor.
Rating: 5 / 5
I read this book in this summer. My experience is extremely positive. If you want to learn from this book, go slow and take lots of notes. Lot of information is packed into each sentence. When I read the book this way it is very clear. Notes at the end of each chapter is for researchers and marketing gurus.Best part of this book is every theory discussed in this book has mathematical proof provided. Theories are discussed in detail starting with single period-single product to multi period – multi product. This book is a keeper. Go for it.
Rating: 5 / 5
This is a very nice collection of highly useful (in my Market Analysis profession) thoughts. Unlike other non-theoretical marketing text books, it helps me develop useful thinking. I had difficulty analysing the real world marketing data, such as reactions of retailers to actions by manufacturers in selling prices. All those actions – reactions can be, as the author suggests, described in beautiful mathematical equations, and , then, I would be able to marerialize something like Computorised Simulation model. I wanted say a big Thanks to the author.
Rating: 5 / 5
This book is very insightful and provides great examples and formulas to prove each theory. I would recommend this book to anyone interested in pricing of products; however, you must be familiar with calculus in order to make use of the formulas in this book.
Rating: 4 / 5