Marketing Strategy
November 5, 2009
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Posted by Brian
Product Description
Thoroughly revised and updated, MARKETING STRATEGY, 4e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and–for the first time–photographs, the fourth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies–helping students learn to develop a customer-oriented market strategy and market plan. Students shar… More >>
Categories: Small Business Marketing Strategies
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Tags: Marketing, Strategy
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The book was in a reasonably good condition. Price was a little bit higher than in other sources, but book did reach quickly.
Rating: 4 / 5
Clear explanations; ample charts, tables, and diagrams; and a writing style that’s easy to read are what make this an outstanding marketing strategy textbook. The authors have thoughtfully devoted a chapter to business ethics. And there are some case studies conveniently located in the second half of the book.
Paul Francis Musgrave, author of Indispensable Marketing Strategies – How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits – Marketing Strategy Secrets for Profitable Small Business Management
Rating: 5 / 5
This text makes for very interesting, up to date reading. A great textbook for my Marketing Management Course. It is also excellent as the examples used are from some of the most recent times and so one is able to identify with the information. Two thumbs up!
Rating: 5 / 5
This book came in perfect condition and suited my course well. On a more personal note, I found the text itself to be drier than Death Valley.
Rating: 5 / 5