Comments on: Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus http://smallbusinessmarketingstrategy.org/online-marketing-heroes-interviews-with-25-successful-online-marketing-gurus/ Thu, 30 Sep 2010 00:20:06 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: M. Goodman http://smallbusinessmarketingstrategy.org/online-marketing-heroes-interviews-with-25-successful-online-marketing-gurus/comment-page-1/#comment-246 M. Goodman Thu, 03 Dec 2009 20:51:13 +0000 http://smallbusinessmarketingstrategy.org/online-marketing-heroes-interviews-with-25-successful-online-marketing-gurus/#comment-246 This is the biggest bargain available. To be able to read the various paths to success "mere mortals" took to become successful on the internet was extremely inspirational. <br />I have been quoting the book with regularity since reading. it is a most informative overview. Rating: 5 / 5 This is the biggest bargain available. To be able to read the various paths to success “mere mortals” took to become successful on the internet was extremely inspirational.

I have been quoting the book with regularity since reading. it is a most informative overview.
Rating: 5 / 5

]]> By: Michael A. Banks http://smallbusinessmarketingstrategy.org/online-marketing-heroes-interviews-with-25-successful-online-marketing-gurus/comment-page-1/#comment-245 Michael A. Banks Thu, 03 Dec 2009 19:36:57 +0000 http://smallbusinessmarketingstrategy.org/online-marketing-heroes-interviews-with-25-successful-online-marketing-gurus/#comment-245 One of the reasons books exist is to pass along information--some of which you might learn on your own. But in such a complex proposal as online marketing, you're unlikely to pick up everything on your own, if for no other reason than the fact that each and every one of has a different approach to problem-solving. <br /> <br />In this book you an learn how highly successful online marketers get it done--without having to go through trial-and-error method and missing the unique wisdom that's offered herein. <br /> <br />Just looking at what the interviwees have accomplished is an education in itself. Go ahead: take a look at their online credentials ... and imagine each of them telling you how they accomplished what they did. That many-to-one advantage is exactly what you get in this book. <br />==Mike Rating: 5 / 5 One of the reasons books exist is to pass along information–some of which you might learn on your own. But in such a complex proposal as online marketing, you’re unlikely to pick up everything on your own, if for no other reason than the fact that each and every one of has a different approach to problem-solving.

In this book you an learn how highly successful online marketers get it done–without having to go through trial-and-error method and missing the unique wisdom that’s offered herein.

Just looking at what the interviwees have accomplished is an education in itself. Go ahead: take a look at their online credentials … and imagine each of them telling you how they accomplished what they did. That many-to-one advantage is exactly what you get in this book.

==Mike
Rating: 5 / 5

]]> By: Joan Holman http://smallbusinessmarketingstrategy.org/online-marketing-heroes-interviews-with-25-successful-online-marketing-gurus/comment-page-1/#comment-244 Joan Holman Thu, 03 Dec 2009 18:39:24 +0000 http://smallbusinessmarketingstrategy.org/online-marketing-heroes-interviews-with-25-successful-online-marketing-gurus/#comment-244 I am honored to be included in this book. It provides an incredible wealth of information from those who have "been there" and "done that." <br /> <br />It is a must read for marketing professionals who need to have the knowledge and skills that will give them a competitive advantage in today's online world. <br /> <br />The book also provides an important education for business owners and executives who need to make informed decisions about strategies and associated activities they direct or the services they purchase related to online marketing. <br /> <br />These include: <br /> <br />-- Website design and development <br />-- Online advertising <br />-- Email marketing <br />-- Online retailing <br />-- Blog marketing <br />-- Corporate blogging <br />-- Search engine marketing <br />-- Internet PR <br />-- And much more <br /> <br />The advice given in this book can positively impact the bottom line of a business by helping decision-makers optimize their expenditures on Internet-related services and by helping them implement more effective online marketing campaigns. <br /> <br />Unfortunately, ignorance about online marketing ends up costing businesses a great deal, not only in dollars, but also in lost opportunities. <br /> <br />After reading this book, you will see there is no short cut to success; however, there are some tried and true strategies and tactics that can be applied to your business that can help lift you above your competitors. Rating: 5 / 5 I am honored to be included in this book. It provides an incredible wealth of information from those who have “been there” and “done that.”

It is a must read for marketing professionals who need to have the knowledge and skills that will give them a competitive advantage in today’s online world.

The book also provides an important education for business owners and executives who need to make informed decisions about strategies and associated activities they direct or the services they purchase related to online marketing.

These include:

– Website design and development

– Online advertising

– Email marketing

– Online retailing

– Blog marketing

– Corporate blogging

– Search engine marketing

– Internet PR

– And much more

The advice given in this book can positively impact the bottom line of a business by helping decision-makers optimize their expenditures on Internet-related services and by helping them implement more effective online marketing campaigns.

Unfortunately, ignorance about online marketing ends up costing businesses a great deal, not only in dollars, but also in lost opportunities.

After reading this book, you will see there is no short cut to success; however, there are some tried and true strategies and tactics that can be applied to your business that can help lift you above your competitors.
Rating: 5 / 5

]]> By: Gregory Cox http://smallbusinessmarketingstrategy.org/online-marketing-heroes-interviews-with-25-successful-online-marketing-gurus/comment-page-1/#comment-243 Gregory Cox Thu, 03 Dec 2009 17:48:09 +0000 http://smallbusinessmarketingstrategy.org/online-marketing-heroes-interviews-with-25-successful-online-marketing-gurus/#comment-243 It's a great book. Reinforces much of what us SEO hybrids have said for years. Great compilation of experts! Rating: 4 / 5 It’s a great book. Reinforces much of what us SEO hybrids have said for years. Great compilation of experts!
Rating: 4 / 5

]]> By: Rick Wingender http://smallbusinessmarketingstrategy.org/online-marketing-heroes-interviews-with-25-successful-online-marketing-gurus/comment-page-1/#comment-242 Rick Wingender Thu, 03 Dec 2009 14:54:36 +0000 http://smallbusinessmarketingstrategy.org/online-marketing-heroes-interviews-with-25-successful-online-marketing-gurus/#comment-242 It's a pretty decent book, and a very easy read. It's a little like going to [...] and sitting next to each of these people for about 10 minutes and imagining what they'd say to you. Very conversational and interesting. You get a lot of little tidbits from online marketers, saying what they think made them successful. I do wish there had been more nuts-and-bolts, and stronger examples. That's what kept it from getting 5-stars: the lack of depth. <br /> Rating: 4 / 5 It’s a pretty decent book, and a very easy read. It’s a little like going to [...] and sitting next to each of these people for about 10 minutes and imagining what they’d say to you. Very conversational and interesting. You get a lot of little tidbits from online marketers, saying what they think made them successful. I do wish there had been more nuts-and-bolts, and stronger examples. That’s what kept it from getting 5-stars: the lack of depth.

Rating: 4 / 5

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