Successful Small Business Marketing Made Easy!: A No Nonsense Approach To Profiting In Any Market!

Product Description
Over 17 Years In The Making! Written by an award winning advertising professional with over 17 years of small business marketing experience, Successful Small Business Marketing Made Easy! will show you how the real world of marketing works—minus the fluff found in many mass marketed publications. Clearly written in an easy to understand format, Successful Small Business Marketing Made Easy! is packed with important information every small business owner nee… More >>

Successful Small Business Marketing Made Easy!: A No Nonsense Approach To Profiting In Any Market!

Internet Marketing: a practical approach

Product Description
Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.

Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine o… More >>

Internet Marketing: a practical approach

The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

Product Description
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. Th… More >>

The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

Marketing Strategy: A Decision Focused Approach

Product Description
Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. The book’s strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps stu… More >>

Marketing Strategy: A Decision Focused Approach