Product DescriptionOver 17 Years In The Making! Written by an award winning advertising professional with over 17 years of small business marketing experience, Successful Small Business Marketing Made Easy! will show you how the real world of marketing works—minus the fluff found in many mass marketed publications. Clearly [...]

Product DescriptionInternet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.
Written as an accessible guide to equip you for the online [...]

ISBN13: 9780470420904
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
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Product DescriptionTo be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition [...]

Product DescriptionMarketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. The book’s strategic decision [...]