Small Business Marketing Strategy

BASIC MARKETING

Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs.

Over many editions there has been constant change in

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Product Description
Most entrepreneurs enter new ventures because they know something about products or retail or sales and marketing. Despite a burning passion for their new businesses, entrepreneurs will not succeed unless they learn to keep their financial records in order. While even the largest corporations can suffer from financial myopia, new business owners are especially challenged. Fortunately there are some simple principles that set the stage for success to help busines… More >>

Keeping the Books: Basic Record Keeping and Accounting for the Successful Small Business