Small Business Marketing Strategy

The Marketing Gurus: Lessons from the Best Marketing Books of All Time

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview’s summaries have won it acclaim as the definitive selection service for sophisticated business book readers. For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes a new, previously unpublished summary of Crossing the Chasm by

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Product Description
Most entrepreneurs enter new ventures because they know something about products or retail or sales and marketing. Despite a burning passion for their new businesses, entrepreneurs will not succeed unless they learn to keep their financial records in order. While even the largest corporations can suffer from financial myopia, new business owners are especially challenged. Fortunately there are some simple principles that set the stage for success to help busines… More >>

Keeping the Books: Basic Record Keeping and Accounting for the Successful Small Business