Small Business Marketing Strategy

Product Description
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link … More >>

Consumer Behavior: Building Marketing Strategy, 9/e,

Product Description
Thousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many are done in by the big box and Internet retailers who crush competition with low prices and convenience. But smaller retail stores and service providers have distinct competitive advantages: They are local. They can connect on a personal level with customers in a way the big guys can’t. And they can add immense value to the customer experience. To capitalize… More >>

Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses

Product Description
Dr. Carol Solomon is an introvert. When it came to building her 6-figure coaching practice, she was determined to do it without ever going to networking meetings or shaking anyone’s hand.

The internet is a powerful tool to grow your business. Yet, it’s easy to get lost in a sea of complexity and bogged down with technology.

Learn the fastest, smartest and easiest ways to grow your business online using websites, newsletters and products.
<… More >>

Blueprint For Building A 6-Figure Coaching Practice: Internet Marketing For Coaches

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No Nonsense Muscle Building &/or Your Six Pack Quest.

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No Nonsense Muscle Building &/or Your Six Pack Quest.

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No Nonsense Muscle Building &/or Your Six Pack Quest.

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No Nonsense Muscle Building &/or Your Six Pack Quest.

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No Nonsense Muscle Building &/or Your Six Pack Quest.

Product Description
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum’s mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum… More >>

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources

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No Nonsense Muscle Building &/or Your Six Pack Quest.