Small Business Marketing Strategy » Business http://smallbusinessmarketingstrategy.org Wed, 29 Sep 2010 21:23:23 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Small Business Marketing Strategy | Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success Reviews http://smallbusinessmarketingstrategy.org/small-business-marketing-strategy-professional-services-marketing-how-the-best-firms-build-premier-brands-thriving-lead-generation-engines-and-cultures-of-business-development-success-reviews/ http://smallbusinessmarketingstrategy.org/small-business-marketing-strategy-professional-services-marketing-how-the-best-firms-build-premier-brands-thriving-lead-generation-engines-and-cultures-of-business-development-success-reviews/#comments Wed, 29 Sep 2010 21:23:23 +0000 Brian http://smallbusinessmarketingstrategy.org/small-business-marketing-strategy-professional-services-marketing-how-the-best-firms-build-premier-brands-thriving-lead-generation-engines-and-cultures-of-business-development-success-reviews/

Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

  • ISBN13: 9780470438992
  • Condition: New
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Praise for Professional Services Marketing “This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading.”
—David Maister, author of Managing the Professional Service Firm “Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive…BRAVO!”

Rating: (out of 19 reviews)

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With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work–without wasting a fortune on trial and error? Get this book, that’s how!   Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasn

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Measuring Marketing: 103 Key Metrics Every Marketer Needs

Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They’re being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing’s many stakeholders to be accountable for its strategies and activities.

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Praise for Data-Driven Marketing “To paraphrase the old adage: ‘Half of marketing dollars are effective, we just don’t know which half!’ This book changes the marketing game so you’ll really know what’s working and what’s not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions to create new markets, drive revenue, increase customer satisfaction, and improve profitability.”
—John M. Boushy, former CEO, Ameristar Casinos, Inc.

Rating: (out of 8 reviews)

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  • ISBN13: 9781591843115
  • Condition: New
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The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.

Most business owners believe that whet

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  • ISBN13: 9781935251736
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Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.

But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kab

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Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs.

Over many editions there has been constant change in

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]]> http://smallbusinessmarketingstrategy.org/small-business-marketing-strategy-basic-marketing/feed/ 5 Small Business Marketing Strategy | The Marketing Gurus: Lessons from the Best Marketing Books of All Time http://smallbusinessmarketingstrategy.org/small-business-marketing-strategy-the-marketing-gurus-lessons-from-the-best-marketing-books-of-all-time/ http://smallbusinessmarketingstrategy.org/small-business-marketing-strategy-the-marketing-gurus-lessons-from-the-best-marketing-books-of-all-time/#comments Tue, 28 Sep 2010 15:19:56 +0000 Brian http://smallbusinessmarketingstrategy.org/small-business-marketing-strategy-the-marketing-gurus-lessons-from-the-best-marketing-books-of-all-time/ The Marketing Gurus: Lessons from the Best Marketing Books of All Time

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview’s summaries have won it acclaim as the definitive selection service for sophisticated business book readers. For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes a new, previously unpublished summary of Crossing the Chasm by

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From one of the leading experts in viral and social marketing-market your business effectively to today’s customersFor generations, marketing has been hypocritical. We’ve been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You’ll stop just pushing out your message and praying that

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The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts – Tactics, Tools, and Strategies – have been updated to reflect the most current social media trends.

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