Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses
Product DescriptionThousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many are done in by the big box and Internet retailers who crush competition with low prices and convenience. But smaller retail stores and service providers have distinct competitive advantages: They are local. They can [...]
January 26, 2010 | Posted by
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