Product DescriptionIlluminates the ‘centaur,’ showing what today’s customers can do, what they’re choosing to do, how they’re evolving, and where they’re headed. Discover how to respond today and begin optimizing your entire organization to serve tomorrow’s fastest growing markets and most valuable customers…. More >>
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

Product DescriptionConsumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and [...]

Product DescriptionThis book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components [...]