September 29, 2010
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Posted by Brian
With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work–without wasting a fortune on trial and error? Get this book, that’s how! Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasn
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(out of 32 reviews)
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Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They’re being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing’s many stakeholders to be accountable for its strategies and activities.
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(out of 5 reviews)
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NEW Profitable Marketing Communications: An Investor...
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Categories: Small Business Marketing Books
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Tags: Business, Customers, First, First Marketing, Generation Web, Guide, Innovative Marketing, Marketing, Marketing Channels, Marketing Consultant, Marketing Metrics, Marketing Products, Marketing Program, Marketing Strategy, Marketing Techniques, Maximum Value, Media Marketing, Moment, New Marketing, Practical, Practical Guide, Promotion Sales, Reach, Related Marketing, Sales Promotion, Small, Small Business Marketing, Social Marketing, Strategy, Strategy Marketing, using
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September 23, 2010
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Posted by Brian
- ISBN13: 9780137081097
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
“With the rapid change for marketers and businesses, knowing the right thing to do is a must. It’s do or die. Marketing in the Moment gives the reader the right tools to win and now!” –Jeffrey Hayzlett, Chief Marketing Officer of Kodak, author of The Mirror Test “The online marketing world is changing fast, and nobody knows for sure what’s coming next. This book can help you be better prepared for the changes that are already afoot.” –Tony Hsieh, CEO of Zappos, author of Del
Rating: (out of 31 reviews)
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Categories: Small Business Marketing Books
| Tags: Business, Ceo, Chief Marketing Officer, Confidence, Customers, First, First Marketing, Guide, Kodak, Marketers, Marketing, Marketing Strategy, Million Books, Mirror Test, Moment, One Million, Online Marketing, Positive Feedback, Practical, Practical Guide, Rapid Change, Reach, Right Tools, Satisfaction, Small, Small Business Marketing, Strategy, Strategy Marketing, Tony Hsieh, using, Web Marketing
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September 22, 2010
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Posted by Brian
The man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing” — the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Inter
Rating: (out of 147 reviews)
List Price: $ 26.00
Price: $ 7.96
Categories: Small Business Marketing Books
| Tags: Business, Business Strategy, Business Week, Consumers, Customers, Entrepreneur, Family Dinner, Friends, Groundbreaking Concept, Information Age, Information Marketing, Into, Man Business, Marketers, Marketing, Marketing Concept, Marketing Strategy, Permission, Permission Marketing, Phone Call, Reviews, Seth Godin, Small, Small Business Marketing, Strangers, Strategy, Telemarketing, Traditional Advertising, Turning, Turning Strangers Into Friends, Tv Commercial
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January 3, 2010
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Posted by Brian
Categories: Small Business Marketing Strategies
| Tags: Attract, Business, Competition, Customers, Indispensable, Management, Marketing, Multiply, Outwit, Powerful, Profitable, Profits, Retain, Small, Strategies, Strategy
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3 Comments
December 5, 2009
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Posted by Brian
Product Description
This authoritative volume makes a compelling argument that interactive marketing tools should be a part of every company s total marketing strategy. The authors provide an integrated approach to Internet marketing solidly based in theory, concepts, and measurement methods. They present best-practice examples, timely data, and plenty of additional resources for further research. Key features include Methods and Metrics sections in almost all chapters that illustrat… More >>
Internet Marketing: Reaching Customers Anytime, Anywhere, Any Platform
Categories: Internet Marketing
| Tags: Anytime, Anywhere, Customers, Internet, Marketing, Platform, Reaching
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1 Comment
November 15, 2009
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Posted by Brian
Review
“a solid launching point into the world of online marketing…For any business owner or marketing manager looking to catch up with the latest cultural trends, ‘Digital Engagement’ provides a one-stop shop for every new tool, trend or fad the Internet has to offer.” –Houston Business Journal “The nice thing about this book is that it provides enough information to get you started with a topic and links to online resources or tools to help you do it, but it doesn’t (more…)
Categories: Internet Marketing
| Tags: Brand, Builds, Captures, Customers, Digital, Engagement, Intense, Internet, Marketing, That
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No Comments
November 6, 2009
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Posted by Brian
Product Description
In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on th… More >>
Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
Categories: Internet Marketing
| Tags: Brand, Builds, Captures, Customers, Digital, Engagement, Intense, Internet, Loyalty, Marketing
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5 Comments
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