Small Business Marketing Strategy

The Rich Man’s Get More Biz, Godfather Principles and eCommerce for Small Business Software Internet Businesses 3 CD Power Pack

The Rich Man’s Get More Biz, Godfather Principles and eCommerce for Small Business Software Internet Businesses 3 CD Power Pack

Product Description
Click Here. Add to Shopping Cart. Check Out. This traditional approach to eCommerce works well for low-priced, impulse-oriented, and easy-to-understand products and services. However, it doesn’t work for companies selling complicated big-ticket products and services. For big-ticket sales ranging from $2,000 to $2.5 million, the add-to-shopping cart, click-here-to-check-out approach just doesn’t make sense. If you’ve been frustrated trying to force a square peg… More >>

Big Ticket Ecommerce: How To Sell High-Priced Products And Services Using The Internet

Product Description
INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing…. More >>

Internet Marketing and e-Commerce

INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing.

About the Author

Stanford Graduate School of Business alumni lead a high percentage of the most successful companies on the Internet. Many of these inn (more…)

Product Description
“Internet Marketing: Building Advantage in a Networked Economy, 2e” presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through D… More >>

Internet Marketing: With E-Commerce PowerWeb

“Internet Marketing: Building Advantage in a Networked Economy, 2e” presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. T (more…)