Small Business Marketing Strategy

Product Description
“Consumer Behaviour and Marketing Strategy, European Edition” is the European version of the very successful US text now in it’s seventh edition. The academic rigour, which distinguished this book from its competitors, is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it t… More >>

Consumer Behavior and Marketing Strategy: European Edition

• ISBN13: 9780750656757
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Product Description
The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book.

As in previous editions, ‘Marketing Strategy’ strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between peo… More >>

Marketing Strategy, Third Edition

Product Description
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company’s foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strat… More >>

3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success

The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to me (more…)

In this up-to-date third edition of The Lawyer’s Guide to Marketing on the Internet, you’ll learn how to make the latest technology work for your practice and increase your firm’s visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.

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Product Description
One of the most highly-acclaimed guides to business accounting and bookkeeping has now been revised and updated. This valuable reference now contains a CD with all forms as fillable PDF files. Written in plain and understandalbe language, with easy-to-use forms, this guide also includes the latest tax forms and instructions. Previous edition recommended by the Wall Street Journal online as one of the best references for getting your finances in order…. More >>

Small Business Accounting Simplified, 5th Edition

When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there’s a way to level the playing field like never before. Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight (more…)

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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson-s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strate (more…)

• ISBN13: 9780764578397
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Product Description
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becomi… More >>

Small Business Marketing for Dummies, Second Edition

• ISBN13: 9781892949172
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Product Description
A complete guide to understanding and setting up an accounting system for any small business. Explains the details of balance sheets, profit and loss statements, and much more. Complete with many accounting forms…. More >>

Small Business Accounting Simplified, 4th Edition