Small Business Marketing Strategy

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Praise for Data-Driven Marketing “To paraphrase the old adage: ‘Half of marketing dollars are effective, we just don’t know which half!’ This book changes the marketing game so you’ll really know what’s working and what’s not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions to create new markets, drive revenue, increase customer satisfaction, and improve profitability.”
—John M. Boushy, former CEO, Ameristar Casinos, Inc.

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List Price: $ 29.95

Price: $ 16.86

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• Over 3 hours of video lessons (92 individual lessons)
• Glossary of accounting terms
• Excel accounting sample files
• 3 Comprehensive tests
• PC or MAC

Product Description
Full-motion, animated instruction with crystal-clear audio in accounting. 92 individual lessons. Designed by software training professionals who teach accounting in our classrooms all year long. Learn at your office or home – at your own pace. Includes a Glossary of accounting terms, Excel accounting sample files and three comprehensive tests. Customize your training with the easy-to-use menu. Clear, easy-to-follow, step-by-step instruction. Watch the training sessi… More >>

Mastering Accounting Made Easy Training Tutorial Introductory Small Business Accounting e Book Manual Guide. Even dummies can learn from this total CD for everyone, with Introductory – Advanced material from Professor Joe