Small Business Marketing Strategy

Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

• ISBN13: 9780470438992
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Praise for Professional Services Marketing “This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading.”
—David Maister, author of Managing the Professional Service Firm “Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive…BRAVO!”

Rating: (out of 19 reviews)

List Price: $ 29.95

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This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as Yahoo, IBM, Cisco, Nokia, Samsung, and eBay to c… More >>

Successful Marketing Strategy for High-Tech Firms