Small Business Marketing Strategy

Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work–without wasting a fortune on trial and error? Get this book, that’s how!   Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasn

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Measuring Marketing: 103 Key Metrics Every Marketer Needs

Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They’re being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing’s many stakeholders to be accountable for its strategies and activities.

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Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

• ISBN13: 9780137081097
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

“With the rapid change for marketers and businesses, knowing the right thing to do is a must. It’s do or die. Marketing in the Moment gives the reader the right tools to win and now!” –Jeffrey Hayzlett, Chief Marketing Officer of Kodak, author of The Mirror Test   “The online marketing world is changing fast, and nobody knows for sure what’s coming next. This book can help you be better prepared for the changes that are already afoot.” –Tony Hsieh, CEO of Zappos, author of Del

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US $37.99 End Date: Monday Feb-06-2012 22:08:42 PST Buy It Now for only: US $37.99 Buy it now | Add to watch list

US $33.99 End Date: Monday Feb-06-2012 22:08:44 PST Buy It Now for only: US $33.99 Buy it now | Add to watch list

• ISBN13: 9781598582918
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