“These are not just small business ideas, they are smart business ideas. No matter if you’re just starting out, in a career transition, or an experienced entrepreneur, you’ll learn a great deal from these words of wisdom.”
David Meerman Scott
Bestselling author of The New Rules of Marketing and PR “Entertaining, inventive and energetic.”
Stuart Rock
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Real Business Magazine
“Comprehensive, insightful and a must-read for today’s entrepreneur.”

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Product Description
This book cuts to the chase, and is very direct about its purpose and how it will improve your business: ** Small Business Marketing is only about getting more customers-about generating leads that become the sort of clients you want many more of. ** Everything else like ‘raising your profile’ is just so much hot air. Or falls in the category of “nice to have, but way too expensive for my small business”. This famous quote from John Wanamaker sums up the … More >>

Small Business Internet Marketing: Ideas & Solutions for Advertising Small Businesses Online: The Sales Lead Generation Bible

Well don’t be upset, it’s a pretty natural thing to do. For some reason we decide to follow the lead of the majority, thinking if everybody is doing it, it must be the right thing to do… WRONG!

So, going against all conventional wisdom, why do we put up a website? What is the best way to use it? Why do you need or want a website?

The answer is LEAD GENERATION.
Lead generation is marketing your business! How is your web site structure important when it comes to lead generation and marketing for small business?

Landing Pages
Well, in order to generate leads you will need to make offers. Offers need to be tweakable. Therefore, you need to be able to update your content easily and quickly. More importantly though you must have a specific page for your offer. These pages are called ‘Landing Pages’. Let me explain…

Lets say you have a website where you are selling weight loss products. One of your supply companies is running a marketing campaign and you think you can make more sales while the campaign is running.

Would you send your visitor to the home page of your website, hoping that they find the specific information about the sales campaign? That’s not going to going to be a very effective marketing campaign! Or would you send them directly to the promotion?

You’d send them directly to it and make the offer very clear, being very specific about that offer and nothing else. No matter what you do online, you must be able to make clear offers to visitors in order to generate leads and sales for your small business.

You do that by sending them to specific pages, which we call landing pages. Hopefully, you will be able to edit these quickly and easily, so you can tweak your offers and get the best response possible.

Search Engines Want Content
They love to suck it up! The more content you have the better! There’s a saying ‘Content is King!’. Its true.

The more pages you have the better. The more often you add and update content the better. Did you know that the way your pages are linked together is very important?

Your internal page linking strategy is as important as your external links strategy. I can hear you thinking ’strategy, shhhhhmategy! this is getting technical, I don’t want to know about this’. That’s fair enough, it is technical.

And while you can put a website up and link it together any way you please, if you want a good search engine ranking, it pays to have your site built by a professional who knows about this stuff. By the way, what you call your pages and the physical directory or folder structure of your website is petty important too!

So if you’ve got a site that has pages named page1.html, page5.html etc, you should start thinking about keywords for your page names! Thats an important strategy too. Your small business marketing strategy must start by getting rid of the brochure mentality. You must start thinking lead generation. Everything starts with lead generation!