Small Business Marketing Strategy » Implement http://smallbusinessmarketingstrategy.org Wed, 29 Sep 2010 21:23:23 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy http://smallbusinessmarketingstrategy.org/the-new-direct-marketing-how-to-implement-a-profit-driven-database-marketing-strategy/ http://smallbusinessmarketingstrategy.org/the-new-direct-marketing-how-to-implement-a-profit-driven-database-marketing-strategy/#comments Tue, 18 May 2010 11:37:03 +0000 Brian http://smallbusinessmarketingstrategy.org/the-new-direct-marketing-how-to-implement-a-profit-driven-database-marketing-strategy/

Product Description
Deploy marketing dollars more efficiently In today’s take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMAEs interconnecting components. Using cutting-edge research and examples drawn from today’s business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you… More >>

The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy

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