Product DescriptionMarketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn’t mean that consumers in different parts of the world should be satisfied in the same way.The fifth edition of International Marketing has been written to enable managers and scholars to meet [...]

Product DescriptionThe fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India [...]