Product DescriptionReflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and legal aspects of marketing pharmaceutical products, examines the consumers and [...]

Product DescriptionMarketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn’t mean that consumers in different parts of the world should be satisfied in the same way.The fifth edition of International Marketing has been written to enable managers and scholars to meet [...]

Product Description“Consumer Behaviour and Marketing Strategy, European Edition” is the European version of the very successful US text now in it’s seventh edition. The academic rigour, which distinguished this book from its competitors, is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and [...]

Product DescriptionContemporary direct marketing and e-commerce companies cannot exist in today’s competitive environment without the use of marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and efficiently. Although databases provide a means to establish and enhance relationships, they can also be used incorrectly, inefficiently, and even unethically. [...]

Product DescriptionIn this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you’ll learn how to ask for business, attract and keep clients, partner with other lawyers, build a [...]

ISBN13: 9780750656757
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
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Product DescriptionThe third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of [...]

ISBN13: 9780762742400
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionShirley Frazier started out with a home-based business creating gift baskets. Through hard work and determination, she has transformed herself into the paragon of entrepreneurial success.”Marketing Strategies for the Home-Based Business” presents Frazier’s tried and tested methods of applying non-traditional strategies on a local basis [...]

Product DescriptionDeploy marketing dollars more efficiently In today’s take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMAEs interconnecting components. Using cutting-edge research and examples drawn from today’s business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how [...]

Product DescriptionThis is a practical guide to the mysteries of marketing home care services. It will help existing Home Care Agencies both large and samll, and anyone who are starting a new Home Care Agency to obtain economic growth,security for employees and improve the quality of life for the Clients of [...]

Product DescriptionA wizard at promoting his own work shares with other writers the aggressive guerrilla tactics needed for winning in today’s highly competitive marketplace. The book details the skills and strategies writers must master to sell themselves and their work, from researching the marketplace to becoming lecturers, teachers, and experts in a particular field, to [...]