The Insider’s Marketing, Godfather Principles and Sales Models for Small Business Software Web Biz 3 CD Course

Product DescriptionArranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.
Alongside ‘Relationship Marketing: bringing quality, customer service and marketing together’ and ‘Relationship Marketing for Competitive Advantage: winning and keeping customers’ this new title provides readers with insights into marketing in the 21st [...]

Im helping a mate drum up some more work for his small business. He does web sites for other small businesses, mainly focussing on sites that people build and maintain for themselves, so we can provide them really cheaply. Has anyone got any ideas on how I could go about marketing this idea? Thanks for [...]

The Insider’s Marketing, Godfather Principles and Sales Models for Small Business Software Web Biz 3 CD Course

Im helping a mate drum up some more work for his small business. He does web sites for other small businesses, mainly focussing on sites that people build and maintain for themselves, so we can provide them really cheaply. Has anyone got any ideas on how I could go about marketing this idea? Thanks for [...]

Product DescriptionIn these days of dwindling public funds and growing public needs, socially responsible not-for-profit organizations are more important than ever. While the staff and board members of such organizations are long on good will, they are often short on know-how about ways in which to achieve their goals. Marketing Strategies for Nonprofit Organizations is [...]

Product DescriptionThis extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that [...]

Product DescriptionIlluminates the ‘centaur,’ showing what today’s customers can do, what they’re choosing to do, how they’re evolving, and where they’re headed. Discover how to respond today and begin optimizing your entire organization to serve tomorrow’s fastest growing markets and most valuable customers…. More >>
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

I have created a revolutionary idea comparable to the invention of wheel or electricity. How can I search for people who may team up with me in doing a study on it, making a business plan and then selling it to VC.

Product DescriptionConsumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and [...]