Small Business Marketing Strategy

Product Description
Contemporary direct marketing and e-commerce companies cannot exist in today’s competitive environment without the use of marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and efficiently. Although databases provide a means to establish and enhance relationships, they can also be used incorrectly, inefficiently, and even unethically. “Optimal Database Marketing” was written to provide the marketing … More >>

Optimal Database Marketing: Strategy, Development, and Data Mining