Small Business Marketing Strategy | Principles of Marketing, 12th Edition
September 18, 2010
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Posted by Brian
Principles of Marketing, 12th Edition
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impa
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Categories: Small Business Marketing Books
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Tags: 12th, Brand Equity, Business, Business Strategy, Digital Marketing, Edition, Globe, Major Marketing, Marketing, Marketing Principles, Marketing Products, Marketing Strategy, Modern Marketing, New Marketing Technologies, Principles, Principles Of Marketing, Profitable Customer Relationships, Small, Small Business Marketing, Strategy
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