Product DescriptionIlluminates the ‘centaur,’ showing what today’s customers can do, what they’re choosing to do, how they’re evolving, and where they’re headed. Discover how to respond today and begin optimizing your entire organization to serve tomorrow’s fastest growing markets and most valuable customers…. More >>
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

Product DescriptionThis authoritative volume makes a compelling argument that interactive marketing tools should be a part of every company s total marketing strategy. The authors provide an integrated approach to Internet marketing solidly based in theory, concepts, and measurement methods. They present best-practice examples, timely data, and plenty of additional resources for further [...]