Product DescriptionIn this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you’ll learn how to ask for business, attract and keep clients, partner with other lawyers, build a [...]

ISBN13: 9780762742400
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionShirley Frazier started out with a home-based business creating gift baskets. Through hard work and determination, she has transformed herself into the paragon of entrepreneurial success.”Marketing Strategies for the Home-Based Business” presents Frazier’s tried and tested methods of applying non-traditional strategies on a local basis [...]

Product DescriptionThis is a practical guide to the mysteries of marketing home care services. It will help existing Home Care Agencies both large and samll, and anyone who are starting a new Home Care Agency to obtain economic growth,security for employees and improve the quality of life for the Clients of [...]

Product DescriptionA wizard at promoting his own work shares with other writers the aggressive guerrilla tactics needed for winning in today’s highly competitive marketplace. The book details the skills and strategies writers must master to sell themselves and their work, from researching the marketplace to becoming lecturers, teachers, and experts in a particular field, to [...]

Product DescriptionMarketing Trends – 38 min
People Buy Real Estate When They See Others Buying – 17 min
Traditional Realty Advertising That Won’t Sell – 9 min
Speak To Your Market Segments – 4 min
Use Your Media Budget Wisely – 10 min
Know What Works In Real Time – 5 min
Tell A Good Story – 10 min
Know Who’s Hot [...]

Product DescriptionMarketing Trends – 38 min
People Buy Real Estate When They See Others Buying – 17 min
Traditional Realty Advertising That Won’t Sell – 9 min
Speak To Your Market Segments – 4 min
Use Your Media Budget Wisely – 10 min
Know What Works In Real Time – 5 min
Tell A Good Story – 10 min
Know Who’s Hot [...]

Product DescriptionThis book provides a clear practical introduction to shareholder value analysis for the marketing professional.  It gives them the tools to develop the marketing strategies that will create the most value for business.  For top management and CFOs the book explains how marketing generates shareholder value.  It shows how top management should evaluate strategies [...]

Product DescriptionToday’s richest market is the New Customer Majority-middle-aged and older adults who make up the biggest percentage of the buying public. Never before have adults 40 years and older been in the majority. Understanding this population and persuasively selling to it require a new kind of marketing research arsenal. In Ageless [...]

Product DescriptionIn these days of dwindling public funds and growing public needs, socially responsible not-for-profit organizations are more important than ever. While the staff and board members of such organizations are long on good will, they are often short on know-how about ways in which to achieve their goals. Marketing Strategies for Nonprofit Organizations is [...]

Product DescriptionIlluminates the ‘centaur,’ showing what today’s customers can do, what they’re choosing to do, how they’re evolving, and where they’re headed. Discover how to respond today and begin optimizing your entire organization to serve tomorrow’s fastest growing markets and most valuable customers…. More >>
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer