Product DescriptionIn these days of dwindling public funds and growing public needs, socially responsible not-for-profit organizations are more important than ever. While the staff and board members of such organizations are long on good will, they are often short on know-how about ways in which to achieve their goals. Marketing Strategies for Nonprofit Organizations is [...]

Product DescriptionIlluminates the ‘centaur,’ showing what today’s customers can do, what they’re choosing to do, how they’re evolving, and where they’re headed. Discover how to respond today and begin optimizing your entire organization to serve tomorrow’s fastest growing markets and most valuable customers…. More >>
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

Product DescriptionThe first edition of this book is permanently out of print. The most recent edition can be found by searching for Indispensable Marketing Strategies…. More >>
Indispensable Marketing Strategies – How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits – Powerful Marketing Strategy … for Profitable Small Business Management

Product DescriptionThis workbook is written specifically for small business owners seeking clear, step-by-step guidance on how to create a marketing plan. Author Christopher Williams explains in easy to understand detail, the successful methods used by the country’s most successful companies when marketing their products or services. Readers will learn how to conduct market research and [...]

Product DescriptionFor businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company’s foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively [...]

Product DescriptionUpdated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, [...]

Product DescriptionRenegade Marketing Strategies was founded by an experienced marketing director, with the specific purpose of teaching effective marketing techniques to business owners and marketing professionals. The techniques we teach are tested, and guaranteed to produce results, where it counts; the bottom line.Much of our content is focused on online marketing – SEO, Pay-Per-Click, Online [...]

From Publishers Weekly
Fox (Internet Riches), an e-business success coach (who lists Bill O’Reilly and Larry King among his client list), offers a beginner’s guide to harnessing the Internet to help grow business. He presents succinct advice on how to attract customers online, arguing that marketing is no [...]

This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication [...]

Low- and no-cost tools that win customer loyalty Whether you’re setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you [...]