Small Business Marketing Strategy

Product Description
This book provides a clear practical introduction to shareholder value analysis for the marketing professional.  It gives them the tools to develop the marketing strategies that will create the most value for business.  For top management and CFOs the book explains how marketing generates shareholder value.  It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies.
The original essenc… More >>

Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

Product Description
Today’s richest market is the New Customer Majority-middle-aged and older adults who make up the biggest percentage of the buying public. Never before have adults 40 years and older been in the majority. Understanding this population and persuasively selling to it require a new kind of marketing research arsenal. In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, de… More >>

Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority

Product Description
In these days of dwindling public funds and growing public needs, socially responsible not-for-profit organizations are more important than ever. While the staff and board members of such organizations are long on good will, they are often short on know-how about ways in which to achieve their goals. Marketing Strategies for Nonprofit Organizations is a practical, easy to read guide to marketing strategy for the nonprofit organization. Written for the student and th… More >>

Marketing Strategies for Nonprofit Organizations

Product Description
Illuminates the ‘centaur,’ showing what today’s customers can do, what they’re choosing to do, how they’re evolving, and where they’re headed. Discover how to respond today and begin optimizing your entire organization to serve tomorrow’s fastest growing markets and most valuable customers…. More >>

Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

Product Description
The first edition of this book is permanently out of print. The most recent edition can be found by searching for Indispensable Marketing Strategies…. More >>

Indispensable Marketing Strategies – How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits – Powerful Marketing Strategy … for Profitable Small Business Management

Product Description
This workbook is written specifically for small business owners seeking clear, step-by-step guidance on how to create a marketing plan. Author Christopher Williams explains in easy to understand detail, the successful methods used by the country’s most successful companies when marketing their products or services. Readers will learn how to conduct market research and find ways to promote their businesses to potential customers. The workbook includes examples from s… More >>

Big Business Strategies for Small Businesses: A Marketing Plan Workbook

Product Description
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company’s foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strat… More >>

3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success

Product Description
Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, p… More >>

Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing

Product Description
Renegade Marketing Strategies was founded by an experienced marketing director, with the specific purpose of teaching effective marketing techniques to business owners and marketing professionals. The techniques we teach are tested, and guaranteed to produce results, where it counts; the bottom line.Much of our content is focused on online marketing – SEO, Pay-Per-Click, Online Ads, Social Marketing, Blogging, Podcasting, and Online Video – but the techniques have … More >>

Renegade Marketing Strategies

From Publishers Weekly

Fox (Internet Riches), an e-business success coach (who lists Bill O’Reilly and Larry King among his client list), offers a beginner’s guide to harnessing the Internet to help grow business. He presents succinct advice on how to attract customers online, arguing that marketing is no longer a series of one-way blasts at consumers but a two-way communications system, and that an increasingly personal approach is expected from online business; he urges markete (more…)