Product DescriptionArranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.
Alongside ‘Relationship Marketing: bringing quality, customer service and marketing together’ and ‘Relationship Marketing for Competitive Advantage: winning and keeping customers’ this new title provides readers with insights into marketing in the 21st [...]

Product DescriptionThis extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that [...]

Product DescriptionConsumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and [...]

Product DescriptionThe fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India [...]

Product DescriptionThe first edition of this book is permanently out of print. The most recent edition can be found by searching for Indispensable Marketing Strategies…. More >>
Indispensable Marketing Strategies – How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits – Powerful Marketing Strategy … for Profitable Small Business Management

Dominate Mafia Wars-the Top Converting Strategy Guide With The Latest Tips, Tricks, Strategies, And Cheats. Work On Facebook, Myspace, Yahoo!, Iphone. Earn $20+ Per Sale. Check Out Http://www.dominatemafiawars.com/affiliates For Complete Promo Material.
Dominate Mafia Wars – [...]

Product DescriptionThis unique book develops a rigorous integrated theory of marketing under uncertainty. Cutting across traditional functional boundaries, the author develops behaviorally rich and empirically implementable solutions to previously neglected strategic problems, including: * coordinating marketing policy in a multiperiod framework under uncertainty * choosing optimal policy when the [...]

Product DescriptionBuild a Solid Foundation for e-Business Success! Nothing drives an e-business like a killer marketing plan. In this eye-opening guide, Ralph “Doctor Ebiz®” Wilson shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and generate the sales [...]

Product Description“Internet Marketing “is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, “Internet Marketing “is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing [...]

The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. Now in its fourth [...]