Small Business Marketing Strategy » Strategy http://smallbusinessmarketingstrategy.org Fri, 23 Jul 2010 11:59:10 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Pharmaceutical Marketing: Strategy and Cases http://smallbusinessmarketingstrategy.org/pharmaceutical-marketing-strategy-and-cases/ http://smallbusinessmarketingstrategy.org/pharmaceutical-marketing-strategy-and-cases/#comments Sat, 17 Jul 2010 11:49:07 +0000 http://smallbusinessmarketingstrategy.org/pharmaceutical-marketing-strategy-and-cases/

Product Description
Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications.

In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and legal aspects of marketing pharmaceutical products, examines the consumers and prescribers, and explores successful mar… More >>

Pharmaceutical Marketing: Strategy and Cases

]]> http://smallbusinessmarketingstrategy.org/pharmaceutical-marketing-strategy-and-cases/feed/ 0 International Marketing: Strategy and Theory http://smallbusinessmarketingstrategy.org/international-marketing-strategy-and-theory/ http://smallbusinessmarketingstrategy.org/international-marketing-strategy-and-theory/#comments Mon, 12 Jul 2010 12:11:58 +0000 http://smallbusinessmarketingstrategy.org/international-marketing-strategy-and-theory/

Product Description
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn’t mean that consumers in different parts of the world should be satisfied in the same way.

The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand t… More >>

International Marketing: Strategy and Theory

]]> http://smallbusinessmarketingstrategy.org/international-marketing-strategy-and-theory/feed/ 1 Consumer Behavior and Marketing Strategy: European Edition http://smallbusinessmarketingstrategy.org/consumer-behavior-and-marketing-strategy-european-edition/ http://smallbusinessmarketingstrategy.org/consumer-behavior-and-marketing-strategy-european-edition/#comments Sun, 27 Jun 2010 12:14:02 +0000 http://smallbusinessmarketingstrategy.org/consumer-behavior-and-marketing-strategy-european-edition/

Product Description
“Consumer Behaviour and Marketing Strategy, European Edition” is the European version of the very successful US text now in it’s seventh edition. The academic rigour, which distinguished this book from its competitors, is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it t… More >>

Consumer Behavior and Marketing Strategy: European Edition

]]> http://smallbusinessmarketingstrategy.org/consumer-behavior-and-marketing-strategy-european-edition/feed/ 0 Optimal Database Marketing: Strategy, Development, and Data Mining http://smallbusinessmarketingstrategy.org/optimal-database-marketing-strategy-development-and-data-mining/ http://smallbusinessmarketingstrategy.org/optimal-database-marketing-strategy-development-and-data-mining/#comments Tue, 22 Jun 2010 12:16:25 +0000 http://smallbusinessmarketingstrategy.org/optimal-database-marketing-strategy-development-and-data-mining/

Product Description
Contemporary direct marketing and e-commerce companies cannot exist in today’s competitive environment without the use of marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and efficiently. Although databases provide a means to establish and enhance relationships, they can also be used incorrectly, inefficiently, and even unethically. “Optimal Database Marketing” was written to provide the marketing … More >>

Optimal Database Marketing: Strategy, Development, and Data Mining

]]> http://smallbusinessmarketingstrategy.org/optimal-database-marketing-strategy-development-and-data-mining/feed/ 5 Marketing Strategy, Third Edition http://smallbusinessmarketingstrategy.org/marketing-strategy-third-edition/ http://smallbusinessmarketingstrategy.org/marketing-strategy-third-edition/#comments Mon, 07 Jun 2010 13:48:45 +0000 http://smallbusinessmarketingstrategy.org/marketing-strategy-third-edition/

Product Description
The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book.

As in previous editions, ‘Marketing Strategy’ strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between peo… More >>

Marketing Strategy, Third Edition

]]> http://smallbusinessmarketingstrategy.org/marketing-strategy-third-edition/feed/ 0 The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy http://smallbusinessmarketingstrategy.org/the-new-direct-marketing-how-to-implement-a-profit-driven-database-marketing-strategy/ http://smallbusinessmarketingstrategy.org/the-new-direct-marketing-how-to-implement-a-profit-driven-database-marketing-strategy/#comments Tue, 18 May 2010 11:37:03 +0000 http://smallbusinessmarketingstrategy.org/the-new-direct-marketing-how-to-implement-a-profit-driven-database-marketing-strategy/

Product Description
Deploy marketing dollars more efficiently In today’s take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMAEs interconnecting components. Using cutting-edge research and examples drawn from today’s business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you… More >>

The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy

]]> http://smallbusinessmarketingstrategy.org/the-new-direct-marketing-how-to-implement-a-profit-driven-database-marketing-strategy/feed/ 5 Assessing Marketing Strategy Performance http://smallbusinessmarketingstrategy.org/assessing-marketing-strategy-performance/ http://smallbusinessmarketingstrategy.org/assessing-marketing-strategy-performance/#comments Sun, 14 Mar 2010 12:04:19 +0000 http://smallbusinessmarketingstrategy.org/assessing-marketing-strategy-performance/

Product Description
Authored by leading marketing scholars, the book addresses questions of critical enduring importance to marketing: Does marketing influence firm value or firm performance? Does marketing contribute to the development and maintenance of intangible assets such as consumers, brands, and knowledge? How can marketing contribute to greater firm efficiency? Can a firm’s marketing capabilities become a source of value? Offering a diverse set of approaches from stock re… More >>

Assessing Marketing Strategy Performance

]]> http://smallbusinessmarketingstrategy.org/assessing-marketing-strategy-performance/feed/ 0 Relationship Marketing: Strategy and Implementation http://smallbusinessmarketingstrategy.org/relationship-marketing-strategy-and-implementation/ http://smallbusinessmarketingstrategy.org/relationship-marketing-strategy-and-implementation/#comments Sat, 27 Feb 2010 11:59:51 +0000 http://smallbusinessmarketingstrategy.org/relationship-marketing-strategy-and-implementation/

Product Description
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.

Alongside ‘Relationship Marketing: bringing quality, customer service and marketing together’ and ‘Relationship Marketing for Competitive Advantage: winning and keeping customers’ this new title provides readers with insights into marketing in the 21st century.

Major addit… More >>

Relationship Marketing: Strategy and Implementation

]]> http://smallbusinessmarketingstrategy.org/relationship-marketing-strategy-and-implementation/feed/ 0 Successful Marketing Strategy for High-Tech Firms http://smallbusinessmarketingstrategy.org/successful-marketing-strategy-for-high-tech-firms/ http://smallbusinessmarketingstrategy.org/successful-marketing-strategy-for-high-tech-firms/#comments Sun, 07 Feb 2010 13:06:47 +0000 http://smallbusinessmarketingstrategy.org/successful-marketing-strategy-for-high-tech-firms/

Product Description
This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as Yahoo, IBM, Cisco, Nokia, Samsung, and eBay to c… More >>

Successful Marketing Strategy for High-Tech Firms

]]> http://smallbusinessmarketingstrategy.org/successful-marketing-strategy-for-high-tech-firms/feed/ 4 Consumer Behavior: Building Marketing Strategy, 9/e, http://smallbusinessmarketingstrategy.org/consumer-behavior-building-marketing-strategy-9e/ http://smallbusinessmarketingstrategy.org/consumer-behavior-building-marketing-strategy-9e/#comments Thu, 28 Jan 2010 12:37:27 +0000 http://smallbusinessmarketingstrategy.org/consumer-behavior-building-marketing-strategy-9e/

Product Description
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link … More >>

Consumer Behavior: Building Marketing Strategy, 9/e,

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