Small Business Marketing Strategy

• ISBN13: 9780750656757
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
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Product Description
The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book.

As in previous editions, ‘Marketing Strategy’ strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between peo… More >>

Marketing Strategy, Third Edition

Product Description
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company’s foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strat… More >>

3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success

In this up-to-date third edition of The Lawyer’s Guide to Marketing on the Internet, you’ll learn how to make the latest technology work for your practice and increase your firm’s visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.

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