The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
May 18, 2010
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Posted by Brian
Product Description
Deploy marketing dollars more efficiently In today’s take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMAEs interconnecting components. Using cutting-edge research and examples drawn from today’s business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you… More >>
The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
Categories: Small Business Marketing Strategies
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Tags: Database, Direct, Implement, Marketing, ProfitDriven, Strategy
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Great for beginners and experts, this text gives excellent step by step instructions on every pertinent direct marketing concept. This is the only good “how-to” book that you will find on such a wide variety of topics.
Relevant Topics include: Setting up a marketing database & using statistics to predict response &segment customers!
Rating: 5 / 5
David Shepard and his company are leaders in the application of data analysis to database marketing. This book covers everything from sources of marketing data to modeling techniques. It’s more of a reference than a text book but it’s a very good reference.
Rating: 4 / 5
This is a beast of a book for serious direct marketers only. Database heirarchies and the advantages and disadvantages of each for direct marketers. How to use statistics even if you didn’t take statistics in college. Quantitative analysis and how to do it. It is challenging and thoroughly useful – but only if you really want to know the math, the mechanics and the structure of database marketing.
Rating: 5 / 5
If you are looking to find a good book with examples, theorems and formulas about marketing data base promotion techniques, then buy this book it worth the money. I’d pay even more to have this book.
The authors show in detail how to segment your database using multiple formulas and techniques to reach each segment of your customers.
I encouradge anyone, students, professors or directors involved in the marketing business to buy this book.
Rating: 5 / 5
As a consultant in the field of Database Marketing, the third edition of this book has rapidly found its place on my office shelf – a complex subject made easy through informative and well planned studies and examples.
I could not possibly remember all of this every time a client asks, but in one volume I have pretty much everything I need to know at my fingertips.
Whether you are a student, setting out on a career in direct marketing or a seasoned campaigner this book is an absolute must to get you up an running. It does not cover everything, and I suspect that some of the information on technologies and trends in the IT industry will soon be outdated, but you can always get that elsewhere!
Rating: 5 / 5