Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value
April 8, 2010
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Posted by Brian
Product Description
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies.
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Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value
Categories: Small Business Marketing Strategies
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Tags: Corporate, Growth, Marketing, Shareholder, Strategies, Value, Valuebased
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Book arrived with condition not as stated, front cover was bent and damaged, although this could have happened in the post. International delivery was very prompt.
Rating: 3 / 5
ExxonMobil Chemical Marketing uses Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value
by Peter Doyle together with Marketing Training Courses globally. Each year we consider the newer Marketing Strategy books being published, and each year Peter Doyle’s book is our chosen companion for our Marketing Courses.
Rating: 5 / 5
I like this book because it sucessfully integrate marketing and management as a whole. It is very practical in the step-by-step structure, where it shows how to work with the development of strategies that are aiming at both the growth of the company and the shareholder value. As a marketing student I strongly recommend it.
Rating: 4 / 5